Marketing

4 Ways to Better Connect With Your Audience

June 24, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. We’ve all heard the sayings. “People do business with those that they know, like, and trust.” “People buy you before they buy the product.” Right? But how do you actually apply those sayings? What are the principles to follow? Where do you start?  Here […]

Marketing

Consumers Want Video Content. Why Not Use It to Strengthen Your Personal Brand?

June 21, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Rumor has it that personal branding is set to transform marketing in 2021, but not in the way you might think. Today, the concept is more focused on humanizing business — and those behind the business. By establishing and strengthening a founder’s personal brand, there’s […]

Marketing

5 Content-Marketing Tactics for B2B Ecommerce

June 18, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. The global B2B ecommerce market is valued at $12 trillion, and this number is expected to grow by 17% in 2021. And today, more than 90% of B2B marketers use content marketing to reach, nurture and convert prospects.  This is why content […]

Marketing

4 Ways to Build a Seven-Figure Brand and Sellable Business

June 19, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. As the world reopens, consumers are changing their mindset and adjusting back to everyday life. They are spending more on products, services, and various offers from entrepreneurs. While the growth opportunities are tremendous, a lack of clarity often derails that growth. You […]